About
Most of this was garbage.
We take unconventional materials with seemingly little to no value and turn them into fashion pieces that have plenty.
What it's made of
A painter's drop cloth. Vintage wool nobody wanted. Raw work rope. Tarpaulin off a truck bed. Spent .45 shells. Boots that had already been worn out once by somebody else.
Every GHUM piece starts as something that was finished — used up, thrown out, or headed that way. We don't source fabric. We find material.
It means no two pieces are identical, and it means we can't make more once they're gone. Both of those are on purpose.
How it happens
Nothing here is designed on a screen and sent to a factory.
A piece starts because a material turned up. The drop cloth came first, then it became a cap. The rope came first, then it became a bolo. Working this way means we can't plan a season the way a normal brand does — we make what the material will let us make.
The wool for our one-of-four hats comes from a fabric curator we follow on Instagram. He finds a roll of something that hasn't existed in decades, and there's as much of it as there is. That's the whole supply chain.
Everything is cut and sewn in a garage in Provo, Utah. We call it the rauge. It is GHUM's studio, its warehouse, and its head office, and it is a garage.
Why four
Our signature pieces are made in editions of four.
Not four hundred. Four. When they're gone they're gone, and we don't remake them — partly because the material doesn't exist twice, and partly because a thing you can reorder forever isn't worth much.
If the piece you receive looks slightly different from the one in the photograph, that isn't a defect. That's the difference between the one you got and the one we shot.
The shows
GHUM runs shows. That isn't the part that pays — the caps and the bags and the bolos do that — but it's the part that says what the brand is before anybody buys anything.
The runway pieces are made one at a time, by hand, in the same garage. They aren't for sale and never have been. They exist to be worn once, under lights, and then to be the reason the rest of it makes sense.
In June we asked people to help us get a collection to New York, and put out a hat you could pay whatever you wanted for. In September we showed there.
Who
GHUM is one designer, surrounded and supported by friends. We call them the GHUM bhums, and they are in most of the photographs on this site.
If you want to talk to us — about a piece, a fitting, a pull, or anything else — write to hello@ghum.us.